Useful information

Why do i need corporate or brand identity?

What is corporate identity? Corporate identity is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity is becoming necessary and important part. It's well known that a company or business that has a consistent corporate identity is taken much more seriously and are much more successful than those that don’t use own style guidelines.

Why should you order corporate identity design from us? Because we can help you create a powerful recognizable corporate identity that gives uniqueness to your company. Professional identity can give you an enormous advantage over your competitors. Look at your desk right now. You will immediately notice brochures or folders which are well designed.

We offer different corporate identity packages which can include logotype, business cards, envelopes and stationery, but we can also provide any other pieces, such as brochures, posters, CD labels, booklets, stickers, etc., even industrial and design works or complete Brand Book.

The development of a corporate identity project always starts with the design of the company's logotype: the most representative element of a company. Its shapes, colors, fonts, look and feel will be transported to the other pieces that will form your corporate identity. That is, the other design pieces that make up your company’s corporate identity will be developed to match this logo.

Once the logo design process ends, we deliver a logo manual: a small handbook with the general design guidelines that we suggest for your brand. Then we continue to develop the simplest pieces: business cards, envelopes, etc. This way we make sure you are satisfied with the logo before we use it to create the rest of the corporate identity package.

When these pieces are finished, we continue with the more complex ones: brochures, booklets, catalogs, etc.

A good corporate identity creates many things:

•     Corporate Identity creates consistency
•     Corporate Identity shows your company is serious about being successful
•     Corporate Identity will identify a new or re-esteblished business
•     Corporate Identity creates a sense of trust in a company
•     Corporate Identity can revitalize an existing business
•     Corporate Identity makes it easier to sell products and services
•     Corporate Identity influences buying decisions
•     Corporate Identity tells its clients that "we are here to stay"
•     Corporate Identity shows a sign of longevity
•     Corporate Identity will unify a company with many separate divisions
•     Corporate Identity will represent your company's ideals, motives and objectives
•     Corporate Identity attracts potential investors

A corporate identity is not simply the creation of a logo and some communications material. It is an identity.

Our team of professionals with broad experiences in graphic design and  marketing has great potential to do this job right.

Other articles

• What makes business logo a good logo?